Western North Carolina's Running Headquarters
523 Merrimon Ave. | Asheville NC, 28804 | 828.252.RUNR(7867)

Fitting Process

We don't just sell running shoes and accessories..our shoe fitting experts like to take the time to fit you right, AND get to know you...love to have you stop by anytime!

  • The first time you come to see us, allow approximately 30 minutes for your visit. This will give us plenty of time
    to complete your biomechanical analysis and try on shoes that fit your biomechanical needs.
  • We recommend comparing at least 3 shoes to determine your preferences in regards to lightness, cushioning and
    overall fit.
  • Proper fitting can be conducted by any of our trained staff during all business hours on a first-come first-serve
    basis. Weekday fittings generally offer a more relaxed visit.
  • Our fitting process applies to runners, walkers, and other sports, as well as those looking to improve their
    comfort when standing for a long duration. We offer running shoes exclusively because of their superior cushioning
    and support as compared to traditional walking and cross training shoes. They are also lighter, more breathable
    and more durable.
  • We carry narrow and wide widths in some models. Special orders for any of our models are also available to ensure
    your perfect fit!
  • We look forward to meeting you and assisting with your footwear needs!

What Our Customers Say...

"The service of your staff is great. I appreciate you and look forward to more shopping soon. :)" - Connie Kelly

"Thank you for all the help you provided with the fitting of my new running shoes... I will recommend your store and fitting services to my practice members and running partners to insure proper fitting for their shoe needs." - Dr. Jen Cournoyer

"First run in my new shoes was beautiful! THANKS for the help!!!" - Sarah A. Gaddy


GU Sports
Honey Stinger
Moving Comfort
New Balance
Tailwind Nutrition
The North Face
.. and MORE!

History of Jus' Running Inc.

Jus' Running Inc. was opened in August of 1998 by Eric Hichman and Anne Riddle. Their goals for the store were to provide quality running shoes and accessories while promoting running in Western North Carolina. Eric's experience came frome a cross country and track background at the University of North Carolina in Chapel Hill. He was an Olympic Trials qualifier in the 3,000m steeplechase in 1992. Anne Riddle's experience was from running cross country and track at The College of William & Mary with a period of non-running post-collegiately. Since then she has made up for lost time by competing in ultra-marathons. She is a USA 50k National Champion on the trail for 2001 and the 2002 USA National 100k Champion on the roads. At the World Championships she placed 29th in 2001 and 14th in 2002.

In November of 2002 Norm Blair purchased Jus' Running. Norm's running background goes back thirty-one years to the T.C. Roberson track when he followed his brother to start training for cross country. After an all-state career Norm moved to Appalachian State University to run for the Mountaineers and was an all-conference runner and Conference Champion at various distances. After college, Norm ran competitively for the Asheville Track Club, Greenville Track Club and finally for Etonic Inc. In the 1970's he was a cofounder of the Asheville Track Club and Lower Arden Track Club. From 1981-1988 he coached high school boys' and girls' cross country and assisted in track at T.C. Roberson. During his tenure, the T.C.R. teams qualified for the state finals every year. Norm's teams attained two State Championships as well as numerous individual State Champions and all-state runners. After leaving Roberson in 1988 Norm has remained active doing private coaching and promoting running in Western North Carolina. Norm retired from competitive running in 1988 but has continued running and racing on a local level since then. Some of his personal accomplishments include a 10th place finish at the 1985 Boston Marathon, a 1st place finish at the 1983 Carolina Marathon, and 20th and 21st place finishes, respectively, at the 1975 and 1980 Peachtree Road Races.

Norm Blair with some longtime Maggots

His Personal Records are:

49:42-10 miles
8:50.2-2 miles

To date he has run more than
125,000 miles !!
The future goals for the store are diverse and will include all levels of runners. Walkers will also be included in the mix. Jus' Running will improve the stock and diversity of accessories needed for running while continuing our shoe selection service. Running information including race results, training information, upcoming races, and virtually anything occuring within Western North Carolina will be provided. The store will continue to support a roadracing and trail racing circuit. Jus' Running will provide services for the walker/runner to the world class athlete. The last piece of this introduction comes from myself, Norm Blair. I believe that knowledge and truth develop empowerment. The team that I have assembled at Jus' Running reflects that belief. We are here to service the sixteen minute per mile walker to the sub-5:30 elite and beyond. It is my belief that they can help anyone with their running questions.

If you have waded through this intro, I congratulate you. It is my goal to bring this store to national prominence for service and support of virtually anything to do with running. I'm always available at 828-252-7867 or jusrun@jusrunning.com. I look forward to the future.
~Norm Blair